Yayoi Kusama – The Queen of Polka Dots
Who is Yayoi Kusama? Yayoi Kusama is a renowned Japanese contemporary artist famously known for her signature polka dots art hence the name – The Queen of Polka Dots. Artist Yayoi Kusama / Instagram...
View Article6 leadership lessons from New Amsterdam, the popular TV medical drama
New Amsterdam is the latest TV medical drama watched by viewers worldwide. The series follows Dr Max Goodwin as he becomes the medical director of New Amsterdam Hospital, one of the United States’...
View ArticleThe Story behind the Brand: BMW
Do you want to know what the car of the future sounds like? Click play! https://www.bmwgroup.com/content/dam/grpw/websites/bmwgroup_com/NEXTGen/Contenthubs/IconicSounds/Front_Driving_S_2.mp4 What...
View ArticleAnsoff Matrix allows you to plan your company’s growth
Looking to plan your company’s growth and don’t know which way to go? Use the Ansoff Matrix to opt for the right growth strategy for your business! What is the Ansoff Matrix useful? What are Ansoff...
View ArticleWhat growth strategies does Apple use? An Ansoff Matrix analysis
What growth strategies does Apple use? Let’s find out by applying the Ansoff Matrix framework. What is the Ansoff Matrix? The Ansoff Matrix is a strategic planning tool that provides a framework to...
View ArticleWhat are the 4 types of innovation?
Innovation – the #1 soft skill companies are looking for Last year, the World Economic Forum in collaboration with LinkedIn released its 2025 Future of Jobs report. This report maps the jobs and skills...
View ArticleBusiness Dictionary: Strategy, Customer engagement, Sustainability
Learning never stops. Learn about Strategy, Customer engagement, Sustainability Strategic planning is an organizational management activity. The company’s CEO and senior leadership team are tasked with...
View Article3 drivers of innovation: customers, product, service
In our previous article on innovation, What are the 4 types of innovation? we talked about how employers are expecting employees to have innovation-focused skills, the definition of innovation, the...
View Article9 top SEO recommendations to increase website traffic organically
Are you looking to increase website traffic? Here are 9 top SEO recommendations. 1. SEO recommendation #1 – Statistics Numbers tell stories. We look for numbers because they help us light a pathway or...
View ArticleTop marketing insights from 4 marketing experts
Looking to learn the latest top marketing insights? Read on to discover insights from 4 marketing experts. Joe Pulizzi – Content marketing strategy is about choosing the right platform Joe Pulizzi...
View Article12 powerful digital tools to become the best marketer
Use these 12 powerful digital tools to become the best marketer 1. KAMUA – Convert your horizontal videos into YouTube Shorts Kamua is a browser-based tool that automates the un-fun parts of video...
View Article9 social media apps paying their content creators
Competition among social media apps is fierce. Every platform is looking to keep their users engaged as long as possible and one way to achieve this is to provide them with the best from content...
View Article7 unique ways to generate ideas for marketing purposes
Marketers are creative professionals by definition. You are always looking for ways to generate ideas for marketing purposes may they be blog articles, campaigns, a website redesign or customer polls...
View ArticleBehind Apple’s product launch event: STORYTELLING STRATEGY
When you think of Apple as a brand – you think of INNOVATION, CREATIVITY and SOPHISTICATED DESIGN, shaped in the simplest way. When you think of iPhone, iMac or iPad, you think of a global brand....
View Article107 insights on Generation X, Y, Z and Alpha
More than a hundred insights on Generation X, Y, Z and Alpha on several criteria like family values, career, consuming habits, communication, aspirations, fears and challenges, social interactions and...
View Article9 little-known ways to grow your marketing organically
Are you looking to grow your marketing organically? 9 little-known ways to grow your marketing organically 1. Stoke your audience’s curiosity I know you’ve heard the all-time famous quote Content is...
View Article25-point checklist to launch your product successfully
Do you want to make sure your product launch is successful? Follow this 25-point checklist! Every product launch includes three stages: I. Pre-launch stage; II. Launch stage; III. Post-launch stage....
View Article3 essential strategies to increase website traffic
Looking to increase website traffic? Leverage the power of these 3 essential strategies: Blogging Social media Influencers 1. How to leverage the power of blogging to generate website traffic To...
View ArticleUse Six Sigma Framework to reduce costs and improve quality
Are you looking to reduce costs and improve quality? Use the Six Sigma business framework! What is the Six Sigma framework? What are the two Six Sigma methodologies? DMAIC and DMADV explained How do...
View Article10 essential steps to create a winning content marketing strategy
Looking to create a winning content marketing strategy? Follow these 10 essential steps! 1. Define your marketing business goals and objectives Such as every company has business goals and objectives,...
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